The Educational Franchise:With Observations on Its Application in Italy and Belgium (Classic Reprint) James Hargreaves
The Educational Franchise ab 8.49 EURO With Observations on Its Application in Italy and Belgium (Classic Reprint)
The author emphasizes that the Board of Directors should start every meeting discussing the customers. What are they thinking? How is our franchise doing? What are the metrics of repeat business? And similar questions. Why? Because financials are reasonably straightforward, most board members are good at understanding them without conversation, and customers are the foundation of every organization. The author points out this is equally true for educational institutions, regarding alumni and students, often considered mere irritants in Board discussions. Who is to be served? The management? The shareholders are those constituents. The author points out that close listening to the wants, dislikes, and desires of the customers is the foundation of profit, as the great marketing companies have found - from P&G, to Coke, to IBM. When Lou Gerstner, turnaround expert extraordinaire from McKinsey, took over IBM, he penciled in 40% of his time to listen to customers. What were they thinking? What did they want? A long-term customer of a simple product like Corn Flakes or Cool Whip can mean thousands and thousands of dollars over a lifetime - and a good news messenger as well. A loyal car customer can mean 250,000 or more over a lifetime. Start here. With the customer. The great companies do from Apple to Amazon; the great educational institutions do from Harvard to Stanford; the weaker ones get off course such as McDonald´s did (too pricey) but recovered. The magic of Apple is their long term customers...like them. We all should take note. 1. Language: English. Narrator: Deaver Brown. Audio sample: http://samples.audible.de/bk/smag/000118de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Seminar paper from the year 2012 in the subject Instructor Plans: Gastronomy / Hospitality / Tourism, grade: 80, , language: English, abstract: The aim of this research is to illuminate issues for both existing and potential franchisors in the areas of franchising and supply chain management in Vietnam. The results of this research not only help international fast food franchises that are already operating in Vietnam to improve the management of their supply chain but also help international fast food franchises by getting a better understanding of the Vietnam market and some of its challenges before starting to operate in Vietnam. The result of this research is a summary of critical issues supply chain issues international fast food franchise companies face when operating in Vietnam. The author also provides a variety of recommendations of how to overcome the identified issues. Vietnams hospitality industry is growing all over the country and big international hotel chains like Hyatt Hotels, Sheraton, Hilton, Novotel, Marriott, MGM Grand, Nikko Hotels, Crown Plaza and InterContinental have already entered the country and are operating since the last few years. The famous western style restaurant chains on the other hand are still not that common in Vietnam. Although Vietnam has a growing economy and young population craving for western food concepts, so far just a few big international fast food franchises have entered Vietnam and most of them are operating for only a few years. The conspicuous absence of some highly successful multinational franchises like McDonalds begs the question, why are they not operating in Vietnam and why do international fast food franchise companies that are currently operating in Vietnam mainly operate in HCMC and Hanoi? The research identified that there are several issues international fast food franchise companies need to overcome when operating in Vietnam. Most of the issues are supply chain related and may vary from finding suitable local partners and good retail outlets to having long supply chains with obscure import procedures and high import duties. Moreover, the weak domestic infrastructure such as poorly established railway or road system, substandard port infrastructure or warehouses make storing and shipping within Vietnam a challenge too. Sascha Spiegel provides professional and customized training solutions to optimize business performance for hotels, restaurants and sales outlets. Over the past 13 years, Sascha has completed various assignments in leading 5-star hotels and fine dining restaurants around the globe. Recently, he was awarded the Certified Hospitality Trainer designation by the American Hotel & Lodging Educational Institute due to his extensive professional and operational experiences. During his career at Sheraton Hotels & Resorts, Kempinski Hotels & Resorts and the Richemont Group, Sascha developed leadership skills when holding positions such as Head Waiter, Head Bar Waiter, F&B Supervisor, Operations Manager and Acting General Manager. Sascha earned the respected Eidg., Dipl. Hotelier/Restaurateur HF title from the Hotel Management School Thun (Switzerland) and completed his MBA at the Australian Institute for Business (Adelaide, Australia). He also received credentials from studying languages and economy at educational institutions like ACE Sydney (Australia), Medialangues Guadeloupe (France) and Universidad Internacional Cuernavaca (Mexico).